Talking addiction in Alberta: A FrameWorks MessageMemo

Susan Bales

Serve and Return, Stress, Addiction, Brain Architecture, Framing Metaphor

May 2012

The issue of addiction is currently riding a wave of interest in Alberta, due to a felicitous confluence of science, policy, philanthropy, and practice. “Scientists and leading clinicians now consider addiction to be a chronic, relapsing brain disease. This approach has produced new treatment models that have dramatically higher success rates in treating addiction and restoring health,” reports the Alberta Family Wellness Initiative.


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