Scientists, Holy Terrors & Lax Parents

Moira O'Neil

FrameWorks Institute, December 2010

The report examines the explicit and implicit messages – or “media frames” – embedded in the ways that early child development, child mental health, and addiction are consistently presented to the public in Alberta newspapers and national news broadcasts. The report also employs FrameWorks’ previous cultural models research to analyze how Albertans are likely to perceive and conceptualize these issues when viewed through this media lens. This media analysis is a foundational component of the larger FrameWorks investigation aimed at developing communications strategies that advance a more constructive public conversation about these issues in Alberta.

Presentation