Neurobiology of Reward & Addiction

Mark Gold, MD

Addiction, Brain Architecture, Brain Plasticity

October 2010

Dr. Mark Gold, Chair of the Psychiatry Department: University of Florida College of Medicine, and McKnight Brain Institute: University of Florida, summarizes his nearly 40 years of addiction research, primarily on food addiction. The body and brain, he argues, treat sugars like drugs of abuse. Like drug addicts, food addicts binge and go through brain-change, withdrawal, craving, deprivation, incubation, and dependency.


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