Dr. Moira O’Neil from the Frameworks Institute reviews the latest findings from peer discourse sessions conducted for the Alberta Family Wellness Initiative (AFWI). Building on previous research in the United States and Alberta, the current study combines the issues of early child development and child mental health in an effort to measure how well Albertans understand the underlying biology of children’s health and illness. FrameWorks confirmed and expanded on the results of the earlier research and experimented with a set of reframing strategies that will be further tested and refined. Corresponding presentation documents and materials coming soon.