This memo reports the findings from a series of studies that set out to: (1) document the cultural models available to ordinary Albertans when they think about children’s mental health and early child development, (2) observe these models in action as small groups of Albertans negotiate conversations about child mental health, (3) identify the major challenges for communicating about these issues, and (4) develop, refine and test frame elements — specifically, values and simplifying models — that might deepen understanding of the core tenets of the science of child development and child mental health, and evoke a more productive public discussion.