The Shape of Public Thinking

Nat Kendall-Taylor

Addiction, Serve and Return, Social Policy, Stress, Framing Metaphor, Resilience, Cultural Models, Brain Architecture

October 2013

Nat Kendall-Taylor, PhD, (Director of Research, FrameWorks Institute) deconstructs the concept of “core story” as an innovative approach to knowledge transfer, examines how the use of the core story can shape public thinking, and demonstrates its success in shifting the beliefs about the neuro-developmental perspective on addiction.


Presentation