Cultural Models, Brain Architecture, Serve and Return, Framing Metaphor
FrameWorks Institute, June 2010
Ms. Diane Benjamin, from the FrameWorks Institute, outlines the misconceptions that the public has concerning genes and the environment, with the premise that the majority of people see both components as operating in very insular ways with little interaction. She defines simplifying models that scientists can use to better explain the relationship between genes and the environment on brain development, including concepts such as "brain architecture" and "serve and return."
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